RIM Introduces the New BlackBerry Bold 9780 Smartphone

Research in Motion (RIM) introduced the BlackBerry Bold 9780 smartphone yesterday and it’s the newest addition to the BlackBerry Bold series of smartphones. Featuring a premium and iconic design with an incredibly easy-to-use keyboard and optical trackpad, the BlackBerry Bold 9780 is elegantly styled and packed with advanced communications and multimedia features. It is also the first BlackBerry Bold smartphone to come with the new BlackBerry 6 operating system.

This new model builds on the highly refined mobile experience that BlackBerry Bold users already know and love and delivers a wide range of enhancements including a rich new user interface, a fast and powerful WebKit-based browser, broadly improved communications and multimedia capabilities, an incredibly useful Universal Search feature and a high quality 5MP camera.

The BlackBerry Bold 9780 is a compact and stylish smartphone that offers a compelling blend of features, performance and design. It supports 3G networks around the world, includes Wi-Fi with support for carrier supported Wi-Fi calling (UMA where available) and GPS for location-based applications and geo-tagging. It comes with a 5 MP camera with a full complement of high-end features including continuous auto focus, scene modes, image stabilization, flash and video recording. The BlackBerry Bold 9780 also includes 512 MB Flash memory and an expandable memory card slot that supports up to 32 GB of additional storage.

BlackBerry 6 is a new operating system that retains the familiar and trusted features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that’s powerful and easy to use. It integrates a new and rich WebKit-based browser that renders HTML web pages quickly and beautifully for a great browsing experience. Thebrowser offers fluid navigation using the handset’s optical trackpad, includes tabs for accessing multiple sites simultaneously and provides a zoom feature that can intelligently auto-wrap text in a column while maintaining the placement of a page’s key elements for easier viewing.

Additional features of BlackBerry 6 include expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and integrated access to BBM (BlackBerry Messenger), Facebook, Twitter, MySpace and various instant messaging applications on the BlackBerry Bold 9780 smartphone. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app. It also features redesigned Music andPictures applications and a new universal search feature that allows users to more effectively search for content on the smartphone as well as extend their search to the Internet or to discover applications on BlackBerry App World.

The BlackBerry Bold 9780 smartphone will be available from various carriers around the world beginning in November. For more information, please visit www.blackberry.com/bold.

About the author  ⁄ The Editor: Tiana Cline

The Editor: Tiana Cline

Tiana's love of post-modern literature, Bollywood, Korean stationery and gourmet (home) cooking are only a distraction to her Xbox... and her 3DS... and her Wii U. A videogame lobbyist in the making, during the day Tiana is a magazine editor who has fallen head-over-heels for technology and deeply-in-like with deadlines. It’s been said that she can stop publishing pandemonium with one stern look. Tiana is a virgo in brogues, and the editor of GirlGuides.


  • Reply
    October 28, 2010

    WOW. That is it. Just. WOW

  • Reply
    Marleen Swart
    October 29, 2010

    I like the fact that this phone supports up to an additional 32 GB of storage.

  • Reply
    November 5, 2010

    While I think the iPhone IS all that – there is no denying that RIM/Blackberry are really the other front runners in the smart phone market with their ‘quick-to-market’ innovations. Everyone else seems to be way behind these two.

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