Google and luxury British fashion house, Burberry, have come up with a way to send a digital postcard sealed with a kiss by creating Burberry Kisses, a website that lets you to send a digital copy of your lip imprint via Google Maps.
Once you get on kisses.burberry.com using a desktop PC, you’ll be prompted to either imprint your kiss by pressing your lips against your webcam or to select any of the “quick kisses” on the site, then choose a Burberry lipstick colour (or no colour at all if you don’t prefer it), write a message on the postcard addressed to the email of the person whom you wish to send it to in any city in the world and of course, seal it with the kiss.
After pressing send, you get see your postcard going on a journey to its destination. You can do this as many times as you want and also watch other kisses from around the world being sent in real time.
Burberry Kisses is part of Google’s Art, Copy & Code project, an on-going “series of experiments to re-imagine advertising” by collaborating with brands. “Through the magic of modern browsers and display ad technologies, we’re able to deliver a beautiful experience to millions of people across the web. Burberry Kisses doesn’t look or feel like a traditional ad, but instead, it’s a personal interaction that forges a deeper connection between users and the brand” says Burberry Chief Creative Officer Christopher Bailey.
Go ahead and give it a try, it’s a fun gesture of love and kindness. You can also watch the Burberry Kisses Youtube ad here.
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