(OFFICIAL PRESS RELEASE)

Engineered Luxury Meets High-Powered Performance

The elite new Porsche Design P’9981 smartphone from BlackBerry - designed by Porsche Design, in collaboration with RIM, the luxury brand’s first smartphone delivers engineered luxury and performance.

The Porsche Design P’9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.

Powerful hardware and software

The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

BlackBerry 7, the operating system for the new Porsche Design P’9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics. 

The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.

The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.