Plunge your hand into the depths of your bag and take out your phone – found it? Great! Raise your hands if it is a smartphone...almost all of you?
Depending on what you use it for, the chances that you browse the Internet on your cellphone is very high. Personal banking, booking tickets, looking for directions to that out in the middle-of-nowhere health spa… you do it all (and more) from your smartphone.
Enter .mobi sites!
In basic terms, websites ending with “.mobi” have been optimised for cellphone viewing.
Consumer .mobi sites offer people the content that they want in a quick, user- and phone-friendly manner without the in-depth look and feel of a website. .Mobi sites do not lose out on ensuring that all relevant content is on available too.
Designed for the smaller screen, websites with a .mobi extension take away the endless promotional advertisements and pop-ups, so you’ll have a more quick-to-navigate version of the desktop website that allows you to literally pop in and out. .Mobi sites are also built to be long, as opposed to wide, so you only have to scroll in one direction to find information.
Here are examples of .mobi sites and their online equivalents:
Why go mobi?
A good .mobi site should accommodate the smaller screen resolution and size of your mobile web browser (like Opera Mini). It should also serve as a simplified version of any website for easy access and interaction.
If not using an app, .mobi sites are the way to go because they allow for quick, easy browsing of many websites via your smartphone.
So whether you’re blogging from your box-seat at the latest production of “Swan Lake” or checking up on stock options .mobi sites can let you know all the information you need in a couple of clicks.
